Prototyping with code
Established companies build products according to specs. That’s turning words into mockups and code. It’s easy.
Startups and innovation teams don’t have specs, only vague signals from the market. They zero in on the need, find a product that might satisfy that need and build it. If they get any of the steps wrong, they start over. That’s costly and unrewarding.
Those two modes of operation: research and execution, are different in nature, but we treat them the same way.
I’d like to talk about the research mode. About the mental model and the techniques developers and other members of a team can use to iterate on an idea faster.