Slaying the Dragon: Stories, Myths, and what they have to do with Marketing
In the beginning there was the word - and then several words became a sentence, and then a paragraph, and then an entire set of them. And they were used around the campfire to educate, regale, or entertain.
We are called "Homo Sapiens" - "the wise man", but really we should have been called "homo narrativus". "the storytelling man". A defining characteristic of how we communicate and think is to tell stories - stories about success, failure - with heroes and dragons and adventure.
The words around the campfire became books, TV shows, movies and youtube clips - but they are all, at their core, still the same stories that were told around the campfire.
In this talk we'll chat about stories: what they have in common, what sets them apart - and how to use these concepts to craft effective stories about your own product and brand.
Completed, as topic from 2017