how to convince managers of validated learning
In our days most product managers know about the concept of the MVP. Most mangers say their company is working the agile way. And, at the same time, that time-to-market still is an issue. Nevertheless, when pitching new ideas to management the successful strategy for product-mangers often enough still is to promise a (freshly forged) multi-million revenue, realized within short time (and inatantly getting a huge amount of ressorces to realize this revenue) instead of asking for a small budget to do some learning and develop the idea iteratively using minimal products. The old way of betting tons of money on a predefined solution instead of developing a solution based on customer reaction still has it's stakeholders. For decision makers the forged promises still seem to sound sweet - and require less work by them. This hinders companies from becoming "learning companies" and blocks lean and agile from delivering the whole range of value that could be in it. What can be done to get a real management buy-in for the validated-learning-approach?
Thanks for this suggestion, please watch this space for the 2014 event, thanks!