Methodical structured approaches make work life easier very often. What are the 5 most used methods in a software product managers work life that should be well understood and used often?

how focusing on users' needs and using a lean, design oriented approach turns products into businesses

an overview of how to ensure your product is grounded in real human needs and hints on how to meet and exceed consumer expectations

Product management in a start-up environment is all about a fine balance between having the right amount of processes in place while still allowing it to react quickly. How can this be managed? What is a product manager's role in a start-up?

Good tools are key for efficient product management. We discuss our experiences with templates, software and services that either have helped us to achieve our goals faster or simply wasted our time. Share your best practices with the crowd! Get in touch with best in class product management gear.

Product Managers have to deal with critical conflicts every day. The most difficult ones are dilemmas: the Innovation-Dilemma, the Generalist's-Dilemma, the Information-Dilemma, the Development-Dilemma … This speech introduces an analytical method to break these dilemmas.

Who's designing the user experience in your organisation? Should product managers be wireframing, or should it be left to interaction designers and UX specialists? Let's explore how the two roles overlap and how PMs and UX designers work together best.

Can it make sense for a company to outsource some or all of its product management? How would it work effectively?

Pricing is a high impact yet somewhat mysterious product management activity. The session will cover pricing models, setting prices and presentation of pricing tables based on real case studies. You will walk away with great starting points to successfully price your products.

Baked In, a book about integrating product design and marketing. Note that am not a product manager but a developer. I'd still like to share insights I got from the book, hoping they will be useful to others!

lets stop with "try a little social media activities" and start to define your targets and develop the action according to it. Starting from targets as branding, selling and market research we define the individual steps to go.

There is more value that you can get from search engines than traffic to your website. Analyzing the search strategies of your customors and the competition along those strategies gives you the most valuable information for building your product.

What is the best way to validate new ideas with real customers? How do you interprete the feedback you get? When is an idea worth going deeper on it or even implement it?

How collaborative prototyping can help projects to success Zen or the art of creating a mockup that customers love